Aranya, envisioned by one of India’s leading developers, Piramal, incorporated the use of interactive technology with traditional model making.
The 1:150 scale model allowed for high level of detailing for a realistic visualization of the project. The high quality model is supported by an application run on a mobile device [IPad] which allows users to light up each unit within the tower, making it a compelling sales tool.

Apart from controlling the model and site lighting, the application also displays relevant project information for potential buyers, giving a comprehensive marketing and visually engaging experience to the end user. Individual apartment units in varied color palettes and furnishing schemes were also produced in larger scales of 1:50, to help buyers envision their future homes. The units added a more personalized touch to the overall sales center and buying experience.