Made at a scale of 1:200, the Yas Acres scale model helped market Aldar’s latest residential offering along Yas Island at Cityscape Abu Dhabi 2019.
The scale model captured the project’s waterfront setting, and landscape details, providing viable selling points for potential buyers.
Al Zohra’s sales center, located within its Headquarters in Ajman, exhibits 10 architectural scale models, produced by Livescale, as part of the company’s vision to re-defining Ajman’s skyline.
The marketing models range from complete master plan projects to individual villa units at varied scales, and sizes.
A high end residential development by Aldar along the Saadiyat island beachfront, the scale model, built at 1:75, required fine detailing of architectural and landscape elements to mimic the built project, to highlight and market the lifestyle offered to potential buyers.
Abu Dhabi’s leading property developer, Al Dar, as part of their proposed Reem Island development plan, appointed LiveScale to build models for the launch of their project- The Bridges, a residential development comprising of six towers, with a lighting control panel to individually light up each unit within the buildings, helping marketeers sell individual home buyers their piece of haven.
Interior unit models for the residential master plan created an engaging platform for prospective buyers, helping envision future homes.
Aranya, envisioned by one of India’s leading property developers, Piramal, incorporated the use of interactive technology with traditional model making. The high quality model is supported by an application run on a handheld device [Ipad], controlling model lights and displaying project information, allowing for a holistic marketing experience for the end user.
Individual apartment units in varied color palettes were also produced to be a part of their sales center experience.
Conceptualized by Benoy, the waterfront development in the heart of Manama city, was exhibited as a new high end residential and retail hub within Bahrain.
The scale model at 1:250, highlighted the project’s key selling points- from landscaped walkways and recreational areas, to freehold property units and retail districts.
One of Saudi Arabia’s leading real estate developers, Dar Al Arkan, collaborated with Livescale to launch some of their projects within the UAE and KSA.
Traditional scale models at various scales, and with interactive components were produced and displayed within their sales centers across the Emirates and Saudi Arabia.
A large scale model, spanning 6 meters in length and at a detailed scale of 1:75, was produced to promote Water’s Edge- a mixed use residential development conceived by Aldar Properties.
Projection mapping was used on the water element of the model itself, to liven up the water front, and add a touch of drama to the overall showcase at Cityscape Global 2017.
A large scale model was built as part of Tatweer’s showcase, for their Sales center, promoting Medical Village- a master plan concept redefining the health care sector within the Kingdom.
The 7 meter long centerpiece was supported by a large format, 9 screen media wall, controlled using a custom designed application to run on an I-Pad.
A scale model to showcase Business Front’s modern architectural design, within the site’s natural and urban landscape setting was produced for its Sales Center and installed on site in Riyadh by Livescale.
The model, built at a scale of 1:150, presented the master plan design- the built environment, open spaces, and amenities.
A mixed use development conceptualized by AWJ Holding of Riyadh, the scale model for the Rabwa master plan, at 1:1000, reflected the developer’s vision to potential investors.
A blow up model, at a scale of 1:100 of the proposed Community center was also displayed at their Sales Center to help visitors envision the lifestyle offering. The finer details of the design were captured by our team using laser cutting technique and traditional craftsmanship.
An interactive application supported the overall showcase, controlling model lighting and displaying project information.
Hyperloop-One’s soft media launch event in Dubai was supported by 2 models of their proposed stations, made by Livescale, for the use of the futuristic transport system within the Emirates.
The scale models help put the BIG-designed and conceptualized stations within the local context of the U.A.E and stood as a visualization tool for visitors and dignitaries at the event.
An Aquarium, conceptualized for the King Abdullah Financial District in Riyadh, was exhibited using a model produced Livescale.
The 1:150 scale model showcased its technological driven design and artistic landscape elements.
Al Ghadeer, was an affordable mixed use development launched by Aldar during Cityscape Abu Dhabi 2018.
The showcase included a 1:750 master plan model spanning an impressive 6 meters in width, placed on mobile pistons. Blow up models of significant areas of the master plan such as the villa typologies on sale, as well as the first of its kind, a sustainable initiative called “The Harvest”, offering leasable farm plots to potential residents, were also exhibited at larger scales of 1:50 and 1:100 respectively.
LiveScale was commissioned to build 6 models for the Jeddah Metro station competition.
The models were completed in a period of 5 weeks, and were delivered, and installed on location in KSA by Live Scale on behalf of design company HOK.
The marketing model for Aldar’s residential offering on Reem Island- Reflections was built at a scale of 1:100.
Prominent selling points such as the central park and surrounding landscape was highlighted on the model through our team’s specialized aptitude for attention to detail.
Marketing models at varied scales were produced to for Ellington’s sales center in Dubai.
The physical models also combined the use of interactive technology to sell individual units, and promote project amenities
The scale model for Marasi Drive, produced in collaboration with Dubai Properties Group, was used to launch the mixed use project along the Dubai Water Canal at Cityscape Global 2017.
Touted to be the most sought after waterfront landmark, the model, built at a scale of 1:300, was used to showcase the project’s key features comprising of elevated park bridges, floating water homes, and residential towers. An interactive application was custom designed to light up the model components and display further information on the project.
The white model, built at a scale of 1:100, reflects Emaar’s infamous Opera House at Downtown Dubai.
The details in white capture the essence of the architectural design of the overall building, with lighting to enhance internal components of the building as well.
The Ghantoot rest area scale model was created at a scale of 1:150 to act as visionary tool for visitors to understand the features of the project, a concept proposed by Abu Dhabi Municipality and realised by Faris Al Sahraa Consultants.
The project is expected to break ground in 2019.
Modeled by Livescale to showcase King Abdullah Financial District’s cultural icon, the model for the Museum below was made in collaboration with a scale model for an Aquarium, proposed to be placed within the same district, and therefore reflecting similar concept and landscape design elements.
A concept master plan, proposed by Zaha Hadid Architects for Dubai Holding, the scale model visualized an idea to develop Dubai’s waterfront land.
Built at a scale of 1:250, the model incorporated a 3D printed light house, with cultural and retail development along the beach front. Neutral tones were used to depict the surrounding urban areas.
An interactive application helped light up project components and display information for viewers.
The 1:250 scale model for Reem Central Park helped visitors at Cityscape Abu Dhabi 2016 visualize Aldar’s idea to develop public recreational spaces within the Reem Island district.
From dedicated beach front to retail spaces, and play areas, the park aims to redefine the concept of urban landscape in Abu Dhabi, for people to use and enjoy of all ages.
Livescale was commissioned by the Jeddah Economic Company, to build a traditional scale model for the world’s tallest tower.
The model was accompanied by a free standing lighting controller, to manage the lighting zones highlighting the project’s various design components.
Commissioned by Solidere International, the 1:500 stylized scale model proposed a new addition to the cityscape of Monaco.
Neutral tones were used to depict the layered terrain and existing urban context and landscape elements- while internal lighting was used to differentiate and highlight the main project components itself.
A project conceived by Orascom Development Holding of Egypt, the scale model for the O West master plan, built at a scale of 1:750, was the first visual experience showcased for buyers at Cityscape Egypt 2019.
The model was built to accommodate details of the highest level- from its villa and building typologies set on a terrain build, to its natural topographical landscape elements.
An interactive application to highlight project components and display information was also designed and integrated with the model lighting to support the sales and marketing of the overall showcase.
A new age logistical city, launched by DAFZA, was showcased using a scale model produced by Livescale, at Gitex 2018.
The master plan model at 1:100, aimed to provide investors with an insight of the proposed city, from its commercial building complexes and warehouse parks, to its social recreation clusters, with an aim to promote integrated living.
A custom designed interactive application allowed visitors to view further information about the project, as well as light up component zones on the model for better references.
The Liwan master plan exhibited by Daem provided a unique experience for visitors by combining augmented reality with traditional model making- providing a virtual information platform for investors.
Visitors at the show could scan the 1:1000 scale master plan model with an IPad and view interactive virtual markers over each zone using an application, providing users with a detailed understanding of the development.
A conceptual master plan re-defining the cityscape of Ajman was realized through a scale model produced by Livescale.
The model made at a scale of 1:1500, utilized the use of primary colors to distinguish massing elements and bring out the overall landscape design of the master plan itself.