Nowadays, Virtual Reality [VR] plays an important role in the world of real estate design and development. From concept and schematic design representations to detailed project walk through for end buyers and investors, VR offers vast opportunities to emotionalize the experience and give a clear understanding of the design and functionality of future built environments. This said, property trade shows around the Middle East are still heavily centered around scale models to launch and present real estate projects. This does not mean that VR is not making its way in; however, technological and digital tools still do not manage to captivate more than 20% of the promotional tools present at these shows.
So, What Makes Scale Models So Important To The Industry?
First and foremost, scale models offer the opportunity for shared experiences. Whether it comes to designers, developers, architects, investors or simply passers-by, scale models represent centerpieces around which people from different walks of life gather to inquire, learn, explore, or simply have a conversation about the displayed project.
Furthermore, well-crafted scale model is made to reflect real life material and textures, to replicate the project itself. This makes them easy to understand by everyone and gives the opportunity for any viewer to visualize the actual development and connect with it. Varied scale offerings, give viewers a chance to engage with the project, either at a bird’s eye level of the project showing complete master plans and cities, helping people understand the holistic urban concepts at play, to interior units and larger scale models offering viewers an insight into a more detailed level of design.
Scale models can therefore allow a potential buyer, to physically experience the overall composition of a space from an external point of view, making it a viable marketing and selling tool for developers and investors alike, a steady trend likely to continue in the coming years. Combining it with VR tools only enhances this very experience and adds a more personalized touch by creating an interactive environment, for or within the project, at a human scale.